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Shades of Red Valentine's Collection from OrganicStyle.com

San Francisco (January 29, 2008) - This Valentine's Day, red roses and boxfuls of chocolates, the emblematic symbols of love, are getting an eco-luxury makeover with the new Shades of Red collection at www.OrganicStyle.com/red.

This unique and exclusive assortment will make a big impression as well as a positive impact on the environment, farm workers and your loved ones who receive them. All flowers in this collection are certified sustainable grown as either Organic, Biodynamic or Veriflora. All chocolates are made with organic and/or Fair Trade ingredients.

"We are entering a new era in which the concepts of beauty and luxury are fundamentally linked to environmentalism and social justice," said Gerald Prolman, CEO of www.OrganicStyle.com. and founder of the Company's flagship floral brand, www.OrganicBouquet.com, the widely-recognized pioneer of the eco-flower market.

The www.OrganicStyle.com. Shades of Red Collection includes:

World's Tallest Roses (1 dozen, $249.95) - Make a BIG impression with these spectacular, 5-6 feet tall roses! As seen on TV when Christina Aguilera presented them to Ellen DeGeneres, and when they crowned the Queen's float at the Rose Parade in 2007 and 2008!

Wanted (1 dozen, $49.95) - Exclusively at OrganicStyle.com, this gorgeous, highly unusual red rose will delight the most discriminating rose lover! Dark velvety red in color, the heavily ruffled and densely packed petals of "Wanted" are reminiscent of a Southern belle's ball gown and just as beautiful!

Cherry Love (2 dozen, $69.95) - Cherry Love is a rose that will take your loved ones breath away. It has a very large head with dark ruby red, velvety petals, and this variety has a spectacular opening like a colossal garden rose.

Ruby Red Tulips (1 dozen, $79.95) - Show your love and affection this Valentine's Day with this most romantic 30-stem bouquet of red organic tulips! Reflecting the beauty and vibrancy of nature, this elegant bouquet will bring lasting joy to that special someone in your life.

Velvet Heart Artisan Chocolates ($59.95) - Sweeten your Valentine's even more with this stylish red velvet heart-shaped box of gourmet chocolate! Each box contains 17 pieces of hand-decorated, heart-shaped ganache (soft centered truffles) made from single origin, fair trade Costa Rican chocolate. Each classic heart contains three gourmet flavors: sweet and tart Bing Cherry ganache, creamy white Madagascar Vanilla Bean, and paisley-shaped Jamaican spice caramels.

Charitable Bouquets ($39.95-$74.95 / dozen) - Does your Valentine prefer weekends volunteering at the SPCA over expensive dinners and shows? Maybe she or he loves both! OrganicStyle.com offers 45 different bouquets, each supporting an important environment, health, social justice or human rights non-profit organizations. Each bouquet consists of rich, vibrant organic flowers, and 10% of each purchase goes toward a worthy cause.

See Valentine's Day collections:

About Organic Style Ltd.:

Organic Style Ltd. (www.OrganicStyle.com) is an online eco-boutique for people seeking inspiring products that uphold the well-being of the planet and humankind. Their flagship floral brand, www.OrganicBouquet.com, is widely recognized as America's pioneer of organic and eco-flowers.

Media - Contact Straus Communications for hi res photos, scheduling interviews, additional details:

Michael Straus
Michael@StrausCom.com
(415) 777-1170 x 302

Emunah Hauser
Emunah@StrausCom.com
(415) 777-1170 x 308



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